As you can imagine, making yourself stand out among the 800 million active daily users on Instagram isn’t easy. But remember, using social media is ultimately about telling your story, so don’t give someone else the pen. You can do this job better than anyone else.
With a few tweaks here and there, you can have a supercharged social media presence in no time. Take a look at these 4 tips to help you use Instagram effectively.
1. Power Up Your Pictures: Instagram began as a picture-only platform, so it’s no surprise that photos still enjoy the highest levels of engagement. However, if you don’t want to overwhelm your followers with multiple posts or can’t decide on just one amazing image, use the gallery feature. It allows you to tell your story with up to 10 photos in one post. It’s a great way to create smaller libraries for your followers to enjoy and makes a more cohesive story within your feed. Using humor is one of the best ways to spark engagement, but be sure that you only post photos that help tell your story. Also, always try to use high-resolution photos and keep your images consistent with a relevant theme.
2. Make the Most out of Captions: Although Twitter limits the number of words you can use in a post, Instagram allows you to tell a much longer, more comprehensive story to your followers. However, as with photos, it’s important to stay on message and adhere to relevant themes while maintaining a unique voice. Enhance your captions with relevant hashtags and emojis to build a feeling of excitement and engage people. Also, develop a hashtag for your story in order to personalize and better aggregate your content.
3. Say More with Video Content: Although video content is a relatively new feature on Instagram, it is definitely one of the most appreciated. Since March 2016, users have been able to create 60-second short films. Last February, videos were allowed in the gallery feature which enables up to 10 minutes of video content in a single post. I recommend shooting square or vertical videos because this will allow you to take up as much screen space and grab your followers’ attention. An appealing thumbnail is also important when it comes to standing out in a user’s feed.
4. Make It Personal with Instagram Stories: Instagram’s newest feature is Instagram Stories, and it’s quickly becoming one of the most popular aspects of the platform. It’s similar to Vine and Snapchat in that it allows you to create short, 10-second videos that expire after 24 hours. These stories are a great way to show real-time snippets of the everyday work that goes on in your world and connect with your followers in a more personal manner. Shoot and edit your content within the app or upload videos directly from your camera roll from wherever you are. If you choose to do the latter, keep in mind that you only can feature content that was created within the last 24 hours. Also, if you’d like to save your story and use the content elsewhere, you can easily send it to your camera roll. Then, export it to wherever you want it to go.
~Willie E. Brake