Internet Marketing With Facebook
By John Hoffman
As a business owner, you are probably wondering constantly how to attract more clients. If you own an online business, the solution is Internet marketing. Getting targeted traffic on your website is crucial to running an online business, and to do that you need to market your site. All kinds of businesses these days, whether online or offline, are using Internet marketing in order to expand their reach to new customers. For how effective it is, Internet marketing is relatively cheap. Additionally, social networking sites are making targeted marketing easier than ever before.
Internet marketing is not as easy as it sounds however. You have to work hard to get targeted traffic to your website. You need to write a lot of related articles, discuss your website on other pages, and keep producing relevant, timely content. Your website should also look great, and maintain its functionality.
No matter how you approach the subject, Internet marketing is difficult and it takes time. When it works though, it is well worth the time and money invested. But while it used to take a marketing team to do it, things are getting easier for the individual. The popularity of social media sites like Facebook gives marketers a central hub for reaching their clients.
Facebook for one, is the 3rd most popular website in the world, and the 1st most popular social networking site. There are already millions of active members, which mean possible traffic for your site. With so many active users every day, your website is bound to get some targeted traffic if used effectively.
The other great thing about facebook in addition its massive user base is that its users self-organize. There is a wide variety of users on Facebook – from every background, age group, geographic location, and more. Each of these users identifies their own general demographic and join groups related to more specific demographics. This makes it really easy for marketers to select the right demographic and target them directly. Previously it was almost impossible to target a demographic so specifically.
Additionally, Facebook gives all users the right tools to connect and reach out to their groups and networks. When it comes to marketing and advertising, these tools are indespensable. With them you can reach out directly to your target demographic – from individual users to their whole groups. They provide the tools to make applications, news feeds, blogs, groups, events, and even more. All of these features allow any user to reach out to others on a massive scale- to market their own personal events and projects, or even their businesses. Without spending anything, a business could do a lot on Facebook to reach their customers. However if you want to use Facebook to its full potential, they also have tools for targeted marketing.
Facebook also provides a system to host targeted ads. Using this feature, you can reach your targeted demographic directly on their own home page. Although you need to pay for this feature, it can save a lot of time. You dont need to be in the same network as your target audience – you just specify the demographic and Facebook does the rest. Your ads will start to appear in the news feed of targeted customers. If your product speaks to them, you’ll be seeing more traffic on your website in no time. Never before has it been so easy to reach such a large, targeted audience.
Now that you know what Facebook has to offer for marketers, what should you do next? Well for one, if your company doesn’t have its own Facebook account, you should make one today. Add pictures of your business in action, logos, happy customers, etc. Make it look nice! Next you’re gonna want to reach out to different networks related to your business. For instance, if you’re in an auto related business, it would be wise to join any local automotive groups – like classic car enthusiasts, repair tips, auto listings and the like. Anything related to your business – especially anything local will help you to keep up with the current needs and trends in your community. Another great thing to do is to create and host events. By putting them on Facebook you can reach a wider audience than you would with fliers. Additionally, you can get a relative idea of how many guests to expect. This can be a great way to get new customers into your business. Over time, you will find that more people are paying attention to your page.
You will want to spend time on Facebook often; posting updates or news any time there is any. Stay active, and keep people interested by sharing great tips and special offers. As you steadily build up your following on Facebook, you will find it to be one of the most efficient tools to reach out to your demographic. With so many people using it and so many ways to reach them, Facebook is one of the best tools for marketing right now. If you haven’t been using it to reach your customer base, you probably havent been marketing as effectively as you could.